Managing the interfunctional war: Mitigating the negative effects of conflict between sales and marketing
| Autor: | Chernetsky, Victor V., Hughes, Douglas E., Walker, Doug, Nowlin, Edward L., Schrock, Wyatt A. |
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| Zdroj: | In Industrial Marketing Management October 2024 122:106-118 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect