Augmented and virtual reality in managing B2B customer experiences
| Autor: | Wieland, Désirée A.C., Ivens, Björn S., Kutschma, Elizaveta, Rauschnabel, Philipp A. |
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| Zdroj: | In Industrial Marketing Management May 2024 119:193-205 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect