An emprical examination of customer value proposition implementation
| Autor: | Grimes-Rose, Marsha, Zboja, James J., Laird, Mary Dana |
|---|---|
| Zdroj: | In Industrial Marketing Management May 2024 119:15-26 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Grimes-Rose, Marsha, Zboja, James J., Laird, Mary Dana |
|---|---|
| Zdroj: | In Industrial Marketing Management May 2024 119:15-26 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect