Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
| Autor: | Ali, Shabahat, Tian, Hongyun, Wu, Weiwei, Ali, Sadaqat, Kumail, Tafazal, Saif, Naveed |
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| Zdroj: | In Industrial Marketing Management April 2024 118:27-43 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect