Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing
| Autor: | Ritter, Thomas, Pedersen, Carsten Lund |
|---|---|
| Zdroj: | In Industrial Marketing Management January 2024 116:82-92 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect