The role of ethics in business-to-business marketing: An exploratory review and research agenda

Autor: Anand, Amitabh, Bowen, Melanie, Spivack, April J., Vessal, Saeedeh Rezaee, Rangarajan, Deva
Zdroj: In Industrial Marketing Management November 2023 115:421-438
Databáze: ScienceDirect