Can Masstige brands be introduced in the B2B markets? An exploratory study
| Autor: | Saha, Victor, Das, Manish, Paul, Justin |
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| Zdroj: | In Industrial Marketing Management October 2023 114:32-46 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Saha, Victor, Das, Manish, Paul, Justin |
|---|---|
| Zdroj: | In Industrial Marketing Management October 2023 114:32-46 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect