B2B Buyers' emotions and regulatory focus in justice and switch back decisions
| Autor: | Chugh, Richa, Gould, Noel, Leach, Mark P., Liu, Annie H. |
|---|---|
| Zdroj: | In Industrial Marketing Management February 2023 109:73-89 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Chugh, Richa, Gould, Noel, Leach, Mark P., Liu, Annie H. |
|---|---|
| Zdroj: | In Industrial Marketing Management February 2023 109:73-89 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect