B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands
Autor: | Anaza, Nwamaka A., Kemp, Elyria, Osakwe, Christian Nedu, Adeola, Ogechi |
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Zdroj: | In Industrial Marketing Management February 2023 109:90-105 |
Databáze: | ScienceDirect |
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