Unleash the power of the installed base: Identifying cross-selling opportunities from solution offerings
| Autor: | van der Borgh, Michel, Nijssen, Edwin J., Schepers, Jeroen J.L. |
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| Zdroj: | In Industrial Marketing Management January 2023 108:122-133 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect