Riding the waves or rocking the boat? Benefits and unintended consequences of customer growth strategies
| Autor: | Crecelius, Andrew T., Lawrence, Justin M., Ogilvie, Jessica L., Rapp, Adam A. |
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| Zdroj: | In Industrial Marketing Management November 2022 107:407-422 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect