Strategic B2B brand activism: Building conscientious purpose for social impact
| Autor: | Kapitan, Sommer, Kemper, Joya A., Vredenburg, Jessica, Spry, Amanda |
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| Zdroj: | In Industrial Marketing Management November 2022 107:14-28 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect