The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability
| Autor: | Bonney, Leff, Beeler, Lisa L., Johnson, Ross W., Hochstein, Bryan |
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| Zdroj: | In Industrial Marketing Management July 2022 104:352-365 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect