Multiple parties behind and across the table: A role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
| Autor: | Geiger, Ingmar, Bischoff, Lena, Vogler, Thilo |
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| Zdroj: | In Industrial Marketing Management May 2022 103:170-182 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect