From servitization to digital servitization: How digitalization transforms companies' transition towards services

Autor: Favoretto, Camila, Mendes, Glauco H.S., Oliveira, Maicon G., Cauchick-Miguel, Paulo A., Coreynen, Wim
Zdroj: In Industrial Marketing Management April 2022 102:104-121
Databáze: ScienceDirect