Adoption and optimal configuration of smart products: The role of firm internationalization and offer hybridization
| Autor: | Vendrell-Herrero, Ferran, Bustinza, Oscar F., Vaillant, Yancy |
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| Zdroj: | In Industrial Marketing Management May 2021 95:41-53 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect