Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
| Autor: | Alonso-Garcia, Javier, Pablo-Martí, Federico, Nunez-Barriopedro, Estela |
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| Zdroj: | In Industrial Marketing Management May 2021 95:99-113 |
| Databáze: | ScienceDirect |
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