Franchising brand benefits: An integrative perspective
| Autor: | Ghantous, Nabil, Christodoulides, George |
|---|---|
| Zdroj: | In Industrial Marketing Management November 2020 91:442-454 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ghantous, Nabil, Christodoulides, George |
|---|---|
| Zdroj: | In Industrial Marketing Management November 2020 91:442-454 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect