Salesperson influence tactics and the buying agent purchase decision: Mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus
| Autor: | Hartmann, Nathaniel, Plouffe, Christopher R., Kohsuwan, Phanasan, Cote, Joseph A. |
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| Zdroj: | In Industrial Marketing Management May 2020 87:31-46 |
| Databáze: | ScienceDirect |
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