Value-creation-capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance
| Autor: | Bouncken, Ricarda B., Fredrich, Viktor, Ritala, Paavo, Kraus, Sascha |
|---|---|
| Zdroj: | In Industrial Marketing Management October 2020 90:648-662 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect