Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences
| Autor: | Florea, Dorian Laurențiu, Munteanu, Claudiu Cătălin |
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| Zdroj: | In Industrial Marketing Management April 2020 86:191-200 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect