Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
| Autor: | Dziubaniuk, Olga, Barner-Rasmussen, Wilhelm, Koporcic, Nikolina, Ivanova-Gongne, Maria, Mandják, Tibor, Markovic, Stefan |
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| Zdroj: | In Industrial Marketing Management January 2021 92:217-231 |
| Databáze: | ScienceDirect |
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