The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects: Implications for marketers' capabilities
| Autor: | Van Poucke, Eline, Matthyssens, Paul, van Weele, Arjan, Van Bockhaven, Wouter |
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| Zdroj: | In Industrial Marketing Management November 2019 83:104-114 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect