Understanding the trade-off between familiarity and newness in product innovation
| Autor: | Ozer, Muammer, Tang, Jacky W. |
|---|---|
| Zdroj: | In Industrial Marketing Management February 2019 77:116-128 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ozer, Muammer, Tang, Jacky W. |
|---|---|
| Zdroj: | In Industrial Marketing Management February 2019 77:116-128 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect