Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
| Autor: | Guo, Rui a, b, c, Zhang, Wei d, e, ⁎, Wang, Tao d, e, ⁎, Li, Caroline Bingxin e, f, ⁎⁎, Tao, Lan a, ⁎⁎⁎ |
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| Zdroj: | In Industrial Marketing Management July 2018 72:127-137 |
| Databáze: | ScienceDirect |
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