Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
| Autor: | Rahman, Mahabubur, Rodríguez-Serrano, M. Ángeles, Lambkin, Mary |
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| Zdroj: | In Industrial Marketing Management July 2018 72:112-126 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect