Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts
Autor: | Bao, Yongchuan, Li, Yuan, Pang, Changwei, Bao, Yeqing, Yi, Xiang |
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Zdroj: | In Industrial Marketing Management July 2017 64:79-90 |
Databáze: | ScienceDirect |
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