Identifying the right solution customers: A managerial methodology
| Autor: | Windler, Katharina, Jüttner, Uta, Michel, Stefan, Maklan, Stan, Macdonald, Emma K. |
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| Zdroj: | In Industrial Marketing Management January 2017 60:173-186 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect