Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice
| Autor: | Kumar, V., Cohen, Greg S., Rajan, Bharath |
|---|---|
| Zdroj: | In Industrial Marketing Management November 2015 51:26-34 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect