Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
| Autor: | Feng, Taiwen, Sun, Linyan, Zhu, Chunyan, Sohal, Amrik S. |
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| Zdroj: | In Industrial Marketing Management August 2012 41(6):929-939 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect