Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
| Autor: | Mariadoss, Babu John, Tansuhaj, Patriya Silpakit, Mouri, Nacef |
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| Zdroj: | In Industrial Marketing Management 2011 40(8):1305-1318 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect