Assessing value-in-use: A conceptual framework and exploratory study
| Autor: | Macdonald, Emma K., Wilson, Hugh, Martinez, Veronica, Toossi, Amir |
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| Zdroj: | In Industrial Marketing Management 2011 40(5):671-682 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Macdonald, Emma K., Wilson, Hugh, Martinez, Veronica, Toossi, Amir |
|---|---|
| Zdroj: | In Industrial Marketing Management 2011 40(5):671-682 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect