Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
| Autor: | Trainor, Kevin J., Rapp, Adam, Beitelspacher, Lauren Skinner, Schillewaert, Niels |
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| Zdroj: | In Industrial Marketing Management 2011 40(1):162-174 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect