Representing BtoB reality in case study research: Challenges and new opportunities
| Autor: | Borghini, Stefania, Carù, Antonella, Cova, Bernard |
|---|---|
| Zdroj: | In Industrial Marketing Management 2010 39(1):16-24 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Borghini, Stefania, Carù, Antonella, Cova, Bernard |
|---|---|
| Zdroj: | In Industrial Marketing Management 2010 39(1):16-24 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect