Theory-Testing Using Case Studies: A Comment on Johnston, Leach, and Liu
| Autor: | Hillebrand, Bas *, Kok, Robert A.W., Biemans, Wim G. |
|---|---|
| Zdroj: | In Industrial Marketing Management 2001 30(8):651-657 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Hillebrand, Bas *, Kok, Robert A.W., Biemans, Wim G. |
|---|---|
| Zdroj: | In Industrial Marketing Management 2001 30(8):651-657 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect