How to build a competitive advantage for your brand using generative AI
| Autor: | Cui, Yuanyuan (Gina), van Esch, Patrick, Phelan, Steven |
|---|---|
| Zdroj: | In Business Horizons September-October 2024 67(5):583-594 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Cui, Yuanyuan (Gina), van Esch, Patrick, Phelan, Steven |
|---|---|
| Zdroj: | In Business Horizons September-October 2024 67(5):583-594 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect