It’s time to close the experimentation gap in advertising: Confronting myths surrounding ad testing
| Autor: | Campbell, Colin, Runge, Julian, Bates, Kenneth, Haefele, Stacey, Jayaraman, Neeraj |
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| Zdroj: | In Business Horizons July-August 2022 65(4):437-446 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect