How to inspire value-laden collaborative consumer-generated content
| Autor: | Muñiz, Albert M., Jr., Schau, Hope Jensen |
|---|---|
| Zdroj: | In Business Horizons 2011 54(3):209-217 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Muñiz, Albert M., Jr., Schau, Hope Jensen |
|---|---|
| Zdroj: | In Business Horizons 2011 54(3):209-217 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect