Marketing complex technical products: The importance of intangible attributes
| Autor: | Shaw, Jim, Giglierano, Joe, Kallis, Jeff |
|---|---|
| Zdroj: | In ISA Transactions 1991 30(3):45-53 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Shaw, Jim, Giglierano, Joe, Kallis, Jeff |
|---|---|
| Zdroj: | In ISA Transactions 1991 30(3):45-53 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|