| Autor: |
Rodríguez, Mariela, Angelozzi, Silvina |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Rodríguez, Mariela and Angelozzi, Silvina La gestión de la comunicación externa digital en bibliotecas universitarias. El caso de las bibliotecas pertenecientes a la Red de Bibliotecas de Universidades Católicas y de Orientación Católica en Argentina. Revista Interamericana de Bibliotecología, 2024, vol. 47, n. 2, pp. 1-13. [Journal article (Paginated)] |
| Druh dokumentu: |
Journal article (Paginated) |
| Popis: |
The management of digital external communication within the Catholic and Catholic-oriented University Libraries Network (BUCOC) is examined in terms of policies and plans. The professional training of individuals responsible for management, as well as collaborators involved in this task, is also explored. The results stem from a descriptive study of a non-experimental design, specifically of a transectional type, conducted from July 2020 through January 2022. In conclusion, there is limited evidence of the development of management documents for organizational communication. The training of collaborators appears to be more focused on social media management and digital marketing. |
| Databáze: |
E-LIS (Eprints in Library & Information Science) |
| Externí odkaz: |
|
