| Autor: |
Ontalba-Ruipérez, José-Antonio, Orduña-Malea, Enrique |
| Jazyk: |
angličtina |
| Rok vydání: |
2015 |
| Předmět: |
|
| Zdroj: |
Ontalba-Ruipérez, José-Antonio and Orduña-Malea, Enrique Métricas web para sectores económicos: el caso de la moda y el vino., 2015 . In 2a Jornada SEO y Comunicación. Factores y Métricas, Barcelona, March 27, 2015. (Unpublished) [Presentation] |
| Druh dokumentu: |
Presentation |
| Popis: |
The methodology for calculating the degree of internationalization of the Spanish companies according to industrial sectors is explained. It considerates the following issues: - What to measure: catalog of webometrics indicators for measuring dimensions and specific categories of the studied sector. - Where to measure: critical selection of industry sources specifically in the countries under study (in this case, Spain and the country whose market wants to study, eg, United States). - How to measure: by direct method (hit count estimates) or API source. |
| Databáze: |
E-LIS (Eprints in Library & Information Science) |
| Externí odkaz: |
|
