| Autor: |
Ortiz-Chaves, Laura, Martínez-de-Pisón, Eduardo, Cancela-López-Carrión, Germán, Gonçalves-de-Vasconcellos, Juliano, Rovira, Cristòfol, Marcos, Mari-Carmen |
| Jazyk: |
Spanish; Castilian |
| Rok vydání: |
2014 |
| Předmět: |
|
| Zdroj: |
Ortiz-Chaves, Laura and Martínez-de-Pisón, Eduardo and Cancela-López-Carrión, Germán and Gonçalves-de-Vasconcellos, Juliano and Rovira, Cristòfol and Marcos, Mari-Carmen AdWords, imágenes y ceguera a los banners. Un estudio con eye tracking. El profesional de la información, 2014, vol. 23, n. 3, pp. 279-287. [Journal article (Paginated)] |
| Druh dokumentu: |
Journal article (Paginated) |
| Popis: |
Unlike most online advertising, Google opts for a purely textual model in the ads showed in its results pages. This paper presents an eye-tracking study conducted to determine if right-side graphic elements in Google AdWords affect users’ visual behavior. AdWords have been modified to contain logos and pictures. The analysis concludes that the appearance of images does not change user interaction with ads, which is attributed to the “banner blindness” effect. |
| Databáze: |
E-LIS (Eprints in Library & Information Science) |
| Externí odkaz: |
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