Autor: |
Del-Fresno-García, Miguel |
Jazyk: |
angličtina |
Rok vydání: |
2011 |
Předmět: |
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Zdroj: |
Del-Fresno-García, Miguel Infosociabilidad: monitorización e investigación en la web 2.0 para la toma de decisiones. El profesional de la información, 2011, vol. 20, n. 5, pp. 548-554. [Journal article (Paginated)] |
Druh dokumentu: |
Journal article (Paginated) |
Popis: |
This methodology offers an approach to studying the information available within Web 2.0 Media and User-Generated Content (MUGC). The large-scale generation of online information is the result of collective social action based on information: Infosociability. Competitive Intelligence (CI) aims to monitor and research a company’s web 2.0 environment for information relevant to its decision-making process. Facing the possibilities and limitations that today’s technology offers for processing the communication of meanings and abstract ideas in text format, a methodology derived from empirical research on web 2.0 is proposed. Monitoring and research are identified as the two key processes that generate insights aimed to facilitate decision-making. The relevance of each stage is illustrated with reference to the diverse methodological challenges encountered while extracting and analyzing large amounts of online information. |
Databáze: |
E-LIS (Eprints in Library & Information Science) |
Externí odkaz: |
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