Advertising Account Planning : Planning and Managing an IMC Campaign

Autor:	Kelley, Larry D., Jugenheimer, Donald W.
Předmět:	Advertising, Advertising--Management, Advertising campaigns
Kategorie:	BUSINESS & ECONOMICS / Advertising & Promotion
Popis:	Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu