Handbook of Research on Retailer-consumer Relationship Development

Autor:	Musso, Fabio, Druica, Elena
Předmět:	Retail trade, Customer relations
Kategorie:	BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Popis:	'This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research'--
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu