| Autor: |
Ngambi, Hellicy Chakosamoto, Van Heerden, Neels, Cant, M. C. |
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This second edition of Marketing Management: A South African Perspective, the leading marketing textbook in southern Africa, takes a new and customer-centric view of marketing and its applications. With a user-friendly layout highlighting definitions, examples, case studies and websites, this second edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities locally and internationally will ensure that this edition becomes as highly regarded as its predecessor. |
| Databáze: |
eBook Index |
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