The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors

Autor:	Margo Berman, Robyn Blakeman
Předmět:	Brand name products, Advertising campaigns
Kategorie:	SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Advertising & Promotion
Popis:	Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser'Clydesdale and Dalmatian'spots, the'PEDIGREE'Adoption Drive'program, or the breakthrough UPS'Whiteboard'campaign.
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu