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Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability, stakeholder relations, and environmental performance ¦ giving your organization the natural edge in emerging ecological economy.Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization's design -- such as core values, value-creation cycles, and innovative thinking ¦ that are essential factors shaping its success.The Business Ecology Network (BEN), founded in 1995, is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking ¦ business ecology ¦ to create new, sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at http://naturaledge.org. |
