| Popis: |
Design Research: Investigation for successful creative solutions is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. It shows readers how to choose the best method of research in order to save time and get the right results. Being a professional designer is not all about light bulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions. The book makes readers aware of all the different research methods available to them, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. |
