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PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2023 Key Findings: A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.Key Features: Business trends analysisIn-depth industry overviewTechnology trends analysisForecastsSpending, investment, and consumption discussionsIn-depth industry statistics and metricsIndustry employment numbersAdditional Key Features Include: Industry GlossaryIndustry Contacts list, including Professional Societies and Industry AssociationsProfiles of industry-leading companiesU.S. and Global FirmsPublicly held, Private and SubsidiariesExecutive ContactsRevenuesFor Public Companies: Detailed Financial SummariesPages: 484Statistical Tables Provided: 10Companies Profiled: 300Geographic Focus: GlobalPrice: $399.99Key Questions Answered Include: How is the industry evolving?How is the industry being shaped by new technologies?How is demand growing in emerging markets and mature economies?What is the size of the market now and in the future?What are the financial results of the leading companies?What are the names and titles of top executives?What are the top companies and what are their revenues?This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding IndustryIntroduction to the Advertising and Branding IndustryAgencies Face Both Evolving Client Needs and Vast Changes in MediaArtificial Intelligence (AI) Drives Creativity in New Ad CampaignsDigital & Search Advertising Has Larger Market Share of U.S. Advertising Than TVMetaverse Provides Advertising OpportunitiesProgrammatic Ad Buying Dominates the Digital Media MarketGlobal Internet Market Tops 5.47 Billion Users/Ultrafast Broadband Expands, both Fixed and WirelessTelevision Ads Evolve to Face New Challenges, Formats and Online CompetitorsDVR Market Evolves/Time-Shifting Hurts AdvertisersEmbedded Advertising/Product Placement/Branded Entertainment and Marketing SoarSocial Media Rakes in Global Online and Mobile Ad RevenuesEmail Reigns as One of the Single Most Effective Advertising ToolsNewspapers and Magazines Rely on Digital Editions and AppsBillboards Go DigitalLocation-Based Services (LBS) Enhance Smartphones and Mobile AdvertisingPrivate Label Brands Grow in Share of Total Store SalesLOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and MarketersGrowth in China's Ad MarketGrowth in Big Data Supported by Expansion of Cloud Computing and Predictive AnalyticsRetail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant OrdersOnline Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and CosmeticsPlunkett Research Provides In-Depth Tables for |
